Persona is an AI photoshoot app. You upload a couple of photos of yourself, and we generate stylized portraits of you. This policy explains what we collect, how your photos are handled, who we share data with, and how to delete everything. We tried to keep it plain.
Persona ("Persona", "we", "us", or "our") is the operator of the Persona iOS application and the service available through it (the "App"). If you have any questions about this policy or your data, contact us at officialpersona.ai@gmail.com.
You sign in with Apple. Depending on what you choose to share with Apple, we receive a unique Apple account identifier and, optionally, your name and email address. If you use Apple's "Hide My Email" feature, we only ever see a relay address. We never receive or store your Apple password. This information is held in our identity provider (Amazon Cognito) and is used to create and secure your account.
To generate a photoshoot, you upload photos of your face (typically a front and a side photo). These photos are the core input to the App. We use them once, to create your portraits, and then delete them from our servers immediately — we do not retain your uploaded selfies. We use automated face detection to confirm an uploaded image actually contains a face before we attempt a generation. We do not create, use, or store a faceprint, face template, or other biometric identifier from your photos, and we do not use your photos to recognize you in other images.
Your finished AI portraits are saved on your device, inside the App. We keep a copy on our servers only briefly — long enough to deliver it to your device and to show the blurred preview behind the subscription paywall — and then delete it (within 24 hours at most). Because your portraits live on your device, deleting the App removes them. You can also export any portrait to your photo library from the result screen.
Persona offers auto-renewable subscriptions. Purchases are processed by Apple and managed through RevenueCat, our subscription infrastructure provider. We receive your subscription status (for example: active, expired, renewal date, and which plan) so we can grant your monthly credits and unlock your results. We do not receive or store your credit card number or full payment details — Apple handles payment.
You can create one free generation before signing in. For this, the App generates a random anonymous identifier on your device so we can track that single free credit and your result. It is not tied to your name or email. If you later sign in, you can link that anonymous activity (your free credit and generation history) to your new account; afterward the standalone anonymous record is removed.
We do not collect your contacts, location, health data, or browsing history, and we do not use advertising identifiers or third-party tracking SDKs to track you across other apps or websites.
Persona does not generate images on its own — the actual portrait generation is performed by third-party artificial-intelligence services. To create your portraits, the face photos you upload, together with a curated style-reference image and a generic, server-defined prompt, are sent to these AI providers:
What is sent: only the face photos you upload and a style-reference image. We do not send your name, email address, Apple ID, or account identifier — the images these providers receive are not linked to your identity.
We ask your permission first. Before your photos are ever sent to these AI services, Persona shows you an in-app notice that identifies these providers and the data being sent, and asks for your consent. You can decline — if you do, your photos are not sent and the AI generation features are not used.
Equivalent protection. We use these providers only through their developer/API services, under terms that require them to protect your data to a standard at least equivalent to this Privacy Policy. Under those terms, your photos are used solely to generate your result, are not used to train their AI models, and are not retained by the provider beyond the short period needed to return your generated image.
We do not sell your personal information, and we do not use your photos to train our own models.
We share data only with service providers that help us run the App, and only as needed:
| Provider | Purpose | What they receive |
|---|---|---|
| Apple (Sign in with Apple, App Store) | Authentication & payment processing | Authentication tokens; payment details (handled entirely by Apple) |
| Amazon Web Services (US) | Cloud hosting, storage, identity, and image processing | Your account data, uploaded photos, and generated images |
| RevenueCat | Subscription management | Your account identifier and subscription status/events |
| OpenAI and/or Google | AI image generation | Your uploaded photos and a style-reference image (no name, email, or account ID) |
We may also disclose information if required by law, to enforce our terms, or to protect the rights, safety, and security of our users and the service. If Persona is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.
You can, at any time:
Depending on where you live, you may have additional rights under laws such as the EU/UK GDPR or the California Consumer Privacy Act (CCPA), including the right to access, correct, delete, or port your data, and to object to certain processing. We honor these requests regardless of where you live — just contact us. We do not sell or "share" personal information as those terms are defined under the CCPA.
You can permanently delete your account directly in the App: go to Settings → Delete Account. This immediately removes your profile, credit history, generation records, and your sign-in identity (name and email) from our systems. Any uploaded photos and generated images that have not already expired are removed under the retention schedule above. You can also request deletion by emailing officialpersona.ai@gmail.com. Deletion is permanent and cannot be undone. Note that deleting your account does not cancel an active Apple subscription — manage that in your Apple ID settings.
We protect your information using industry-standard measures, including encryption in transit, access controls, and storage with a reputable cloud provider (AWS). No method of transmission or storage is 100% secure, but we work to safeguard your data and limit who can access it.
Persona is not directed to children and is intended for users 13 years of age and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.
Persona is operated from, and stores data in, the United States (AWS US West region). If you use the App from outside the United States, you understand that your information will be processed in the United States, where data-protection laws may differ from those in your country.
We may update this policy from time to time. When we do, we'll revise the "Last updated" date above and, for material changes, provide notice within the App. Your continued use of the App after an update means you accept the revised policy.
Questions, requests, or concerns about your privacy? Email officialpersona.ai@gmail.com and we'll get back to you.